By Jeff Conant
Part literary feedback, half media research, and half advertising guide, A Poetics of Resistance presents a refreshingly new tackle the Zapatistas. whereas a lot has been written at the background of the Zapatista insurgency and at the communiqués of Subcomandante Marcos, little or no has been stated approximately Zapatismo: the ideologies, organizing methodologies, and communications thoughts of the flow. The attraction of the Zapatistas, and their survival, has as a lot to do with their pursuits as with the compelling and wildly potent language and aesthetics they’ve used to express their imaginative and prescient. Weaving jointly various parts of poetics and symbolism, Zapatismo has emerged as whatever totally new: a resolutely radical public kinfolk crusade for human liberation.
The first postmodern revolution” offered itself to the realm via a fancy and evolving internet of propaganda, utilizing quite a lot of media: the colourful communiqués of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different renowned cultural types. applying persuasive exposure, myths, and emblems, the Zapatistas either communicated their message and built a transparent aesthetic which may comprise many messages immediately and self-replicate on a world scale. Jeff Conant bargains an interesting and leading edge device for organizers and educators to appreciate how the Zapatistas' approach works, and to proceed constructing and refining their powerful messages of participatory, bottom-up revolution.
Jeff Conant is a author and activist within the San Francisco Bay quarter and the writer of A group advisor to Environmental Health.
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Extra resources for A poetics of resistance : the revolutionary public relations of the Zapatista insurgency
We Are Named, Now We Will Not Die 29 Insurgent Narrative, Narrative Insurgence For a country to have a great writer … is like having another government. That’s why no regime has ever loved great writers, only minor ones. —Aleksandr Solzhenitsyn Historically, EZLN communiqués are issued either by the Clandestine Revolutionary Indigenous Committee–General Command (CCRI-CG) (the body that guides EZLN strategic decisions) or come directly from the hand of Marcos, who speaks, he often repeats, as the voice of the EZLN.
5 But the uprising had already stirred the Mexican psyche. With a single striking blow, the Zapatistas launched an offensive whose inertia set the establishment off kilter, winning crucial support from many sectors of the population. As Mexican anthropologist Gilberto LÓpez y Rivas points out, “It was the revelation of an identity that was always present in the formation of the Mexican nation, coming from an otherness that had been consistently undervalued. ”6 Suddenly, like never before, a spotlight shone on the indigenous problem, the poverty problem, the human rights problem, the democracy problem.
The telling serves to build the myth of Zapatismo—but who has the ears to hear it? That is to say, while the Zapatista communiqués have been widely published in many languages, perhaps rivaling in our time the viral spread of older insurgent literature like The Communist Manifesto and The Declaration of the Rights of Man, and have been serialized in major Mexican periodicals, the numbers of actual readers, one can guess, is minimal. It would be disingenuous to suggest that the relatos of Old Antonio or of Don Durito serve to bring new sympathizers to the Zapatista cause, or to win them territory, either physical or psychological: by the time a reader has approached these stories, has taken the time to read and digest them, most likely she is already sympathetic to the cause.
A poetics of resistance : the revolutionary public relations of the Zapatista insurgency by Jeff Conant